InFlight Advertising for US Market

What is InFlight Advertising?

InFlight advertising is advertising that targets potential consumers aboard an airline.  

InFlight Advertising includes: commercials during in-flight entertainment programming, advertisements in in-flight magazines or on Boarding Passes, ads on seat back tray tables and overhead storage bins.

How does InFlight Advertising work?

Wi-Fi, Entertainment Consoles and in-flight magazines

InFlight Wi-Fi:

Several airlines offer in-cabin wi-fi systems. InFlight internet service is provided either through a satellite network or an air-to-ground network which allows passengers to connect to live Internet from the individual IFE units or their laptops via the in-flight Wi-Fi access.

InFlight Entertainment Consoles:

Entertainment consoles include large video screen at the front of a cabin,  monitors situated every few rows above the aisles, personal televisions (otherwise known as PTVs) and personal seat back monitors.

InFlight entertainment (IFE) refers to the entertainment available to aircraft passengers during a flight. IPTV stands for Internet Protocol TV.  Internet Protocol (IP) is a set of standards for addressing and routing data on the Internet.  

What is pre roll video?

A pre-roll ad is a promotional video message that plays before the content the user has selected. ... A new video format known as TrueView allows users to skip the ad after five seconds.