InFlight Advertising - InFlight Marketing US

InFlight Advertising Details

What is InFlight Advertising?

InFlight advertising is advertising that targets potential consumers aboard an airline.  

InFlight Advertising includes: commercials during in-flight entertainment programming, advertisements in in-flight magazines or on Boarding Passes, ads on seat back tray tables and overhead storage bins.


How does InFlight Advertising work?

Wi-Fi, Entertainment Consoles and in-flight magazines


InFlight Wi-Fi:

Several airlines offer in-cabin wi-fi systems. InFlight internet service is provided either through a satellite network or an air-to-ground network which allows passengers to connect to live Internet from the individual IFE units or their laptops via the in-flight Wi-Fi access.


InFlight Entertainment Consoles:

Entertainment consoles include large video screen at the front of a cabin,  monitors situated every few rows above the aisles, personal televisions (otherwise known as PTVs) and personal seat back monitors.


InFlight entertainment (IFE) refers to the entertainment available to aircraft passengers during a flight. IPTV stands for Internet Protocol TV.  Internet Protocol (IP) is a set of standards for addressing and routing data on the Internet.  


What is pre roll video?

A pre-roll ad is a promotional video message that plays before the content the user has selected. ... A new video format known as TrueView allows users to skip the ad after five seconds.


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USA

Airlines That Offer InFlight Advertising

- American Airlines - 190 Destinations, 55 Countries

- Delta Airlines - 242 Destinations, 60 Countries

- Hawaiian Airlines - 28 Destinations, 7 Countries

- Southwest Airlines - 101 Destinations in 41 States, 14 Countries

- United Airlines - 189 Destinations, 74 Countries

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InFlight Advertising - InFlight Marketing US

InFlight Advertising Mediums

InFlight Video

Devices: Seatback and Overhead Screens

Formats: Pre-roll, Live TV, and Custom Content


Forced InFlight Video 

When: played during take-off 

Devices: Seatback and Overhead Screens


InFlight Magazines

Location: Seatback Pocket

Page Size: Full, Half, Quarter, One-third, Double Spread


InFlight Overhead Bins

Location: Cabin

Sizes: Varies


InFlight Product Sampling

Location: Cabin

Type: Restricted to airline policy


InFlight Seat back Inserts

Locations: Seatback Pocket

Size: Varies


InFlight Table Tray Advertising

Locations: Cabin

Size: Depends on tray specs


InFlight WiFi Portal

Locations: Cabin and Gates


Branding during commercial breaks on free, live tv channels:

MSNBC, Bravo, Discovery, CNBC, HGTV, USA, FX, Fox News, TBS, CNN, ESPN and more.


150 Million + Annual Passengers


4000+ Flights Daily


Learn More about InFlight Advertising