InFlight Advertising - InFlight Marketing International

InFlight Advertising Details

What is InFlight Advertising?

InFlight advertising is advertising that targets potential consumers aboard an airline. 

InFlight Advertising includes: commercials during in-flight entertainment programming, advertisements in in-flight magazines or on Boarding Passes, ads on seat back tray tables and overhead storage bins.

How does InFlight Advertising work?

Wi-Fi, Entertainment Consoles and in-flight magazines

InFlight Wi-Fi:

Several airlines offer in-cabin wi-fi systems. In-flight internet service is provided either through a satellite network or an air-to-ground network which allows passengers to connect to live Internet from the individual IFE units or their laptops via the in-flight Wi-Fi access.

InFlight Entertainment Consoles:

Entertainment consoles include large video screen at the front of a cabin,  monitors situated every few rows above the aisles, personal televisions (otherwise known as PTVs) and personal seat back monitors.

InFlight entertainment (IFE) refers to the entertainment available to aircraft passengers during a flight. IPTV stands for Internet Protocol TV.  Internet Protocol (IP) is a set of standards for addressing and routing data on the Internet.  

What is pre roll video?

A pre-roll ad is a promotional video message that plays before the content the user has selected. ... A new video format known as TrueView allows users to skip the ad after five seconds.

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Inflight Advertising - InFlight Marketing International

Airlines That Offer InFlight Advertising

- Air Canada - 183 Destinations, 51 Countries, Global

- Air Europa - 40 Destinations, 170 countries, 3 continents

- Air Portugal - 88 Destinations, 38 Countries, Global

- Air Transat - 60 Destinations, 30 Countries 

- AirFrance - 204 Destinations, 93 Countries, Global

- British Airways - 200 Destinations, 70 Countries, Global

- Dubai Air - 161 Destinations, 85 Countries, Global

- Etihad Airways - 100 Destinations, 85 Countries, Global

- Garuda Indonesia - 96 Destinations, 13 Countries 

- Hainan Airlines  - 28 Countries, 90 Cities

- Hong Kong Airlines - 87 Destinations, 22 Countries

- Iberia Airlines - 99 Destinations, 55 Countries

- Icelandair Airlines - 49 Destinations, 16 Countries

- Lufthansa - 211 Destinations, 81 Countries, Global

- Malindo Air - 65 Destinations 

- Norwegian Air - 150 Destinations, 39 Countries, Global

- Oman Air - 50 Destinations, 27 Countries

- Singapore Airlines - 66 Destinations, 32 Countries, 5 Continents

- Turkish Airlines - 292 Destinations, 122 Countries, Global

- Westjet Airlines - 109 Destinations, 24 Countries

in-flight marketing
in-flight advertising

Inflight Advertising - InFlight Marketing

InFlight Marketing & Advertising Mediums

InFlight Video

Devices: Seatback and Overhead Screens

Formats: Pre-roll, Live TV, and Custom Content

Forced InFlight Video 

When: played during take-off 

Devices: Seatback and Overhead Screens

InFlight Magazines

Location: Seatback Pocket

Page Size: Full, Half, Quarter, One-third, Double Spread

InFlight Overhead Bins

Location: Cabin

Sizes: Varies

InFlight Product Sampling

Location: Cabin

Type: Restricted to airline policy

InFlight Seatback Inserts

Locations: Seatback Pocket

Size: Varies

InFlight Table Tray Advertising

Locations: Cabin

Size: Depends on tray specs

InFlight WiFi Portal

Locations: Cabin and Gates

Branding during commercial breaks on free, live tv channels:

MSNBC, Bravo, Discovery, CNBC, HGTV, USA, FX, Fox News, TBS, CNN, ESPN and more.

Learn More about InFlight Advertising