InFlight Advertising - InFlight Marketing International
InFlight Advertising Details
What is InFlight Advertising?
InFlight advertising is advertising that targets potential consumers aboard an airline.
InFlight Advertising includes: commercials during in-flight entertainment programming, advertisements in in-flight magazines or on Boarding Passes, ads on seat back tray tables and overhead storage bins.
How does InFlight Advertising work?
Wi-Fi, Entertainment Consoles and in-flight magazines
InFlight Wi-Fi:
Several airlines offer in-cabin wi-fi systems. In-flight internet service is provided either through a satellite network or an air-to-ground network which allows passengers to connect to live Internet from the individual IFE units or their laptops via the in-flight Wi-Fi access.
InFlight Entertainment Consoles:
Entertainment consoles include large video screen at the front of a cabin, monitors situated every few rows above the aisles, personal televisions (otherwise known as PTVs) and personal seat back monitors.
InFlight entertainment (IFE) refers to the entertainment available to aircraft passengers during a flight. IPTV stands for Internet Protocol TV. Internet Protocol (IP) is a set of standards for addressing and routing data on the Internet.
What is pre roll video?
A pre-roll ad is a promotional video message that plays before the content the user has selected. ... A new video format known as TrueView allows users to skip the ad after five seconds.
Inflight Advertising - InFlight Marketing International
Airlines That Offer InFlight Advertising
- Air Canada - 183 Destinations, 51 Countries, Global
- Air Europa - 40 Destinations, 170 countries, 3 continents
- Air Portugal - 88 Destinations, 38 Countries, Global
- Air Transat - 60 Destinations, 30 Countries
- AirFrance - 204 Destinations, 93 Countries, Global
- British Airways - 200 Destinations, 70 Countries, Global
- Dubai Air - 161 Destinations, 85 Countries, Global
- Etihad Airways - 100 Destinations, 85 Countries, Global
- Garuda Indonesia - 96 Destinations, 13 Countries
- Hainan Airlines - 28 Countries, 90 Cities
- Hong Kong Airlines - 87 Destinations, 22 Countries
- Iberia Airlines - 99 Destinations, 55 Countries
- Icelandair Airlines - 49 Destinations, 16 Countries
- Lufthansa - 211 Destinations, 81 Countries, Global
- Malindo Air - 65 Destinations
- Norwegian Air - 150 Destinations, 39 Countries, Global
- Oman Air - 50 Destinations, 27 Countries
- Singapore Airlines - 66 Destinations, 32 Countries, 5 Continents
- Turkish Airlines - 292 Destinations, 122 Countries, Global
- Westjet Airlines - 109 Destinations, 24 Countries
Inflight Advertising - InFlight Marketing
InFlight Marketing & Advertising Mediums
InFlight Video
Devices: Seatback and Overhead Screens
Formats: Pre-roll, Live TV, and Custom Content
Forced InFlight Video
When: played during take-off
Devices: Seatback and Overhead Screens
InFlight Magazines
Location: Seatback Pocket
Page Size: Full, Half, Quarter, One-third, Double Spread
InFlight Overhead Bins
Location: Cabin
Sizes: Varies
InFlight Product Sampling
Location: Cabin
Type: Restricted to airline policy
InFlight Seatback Inserts
Locations: Seatback Pocket
Size: Varies
InFlight Table Tray Advertising
Locations: Cabin
Size: Depends on tray specs
InFlight WiFi Portal
Locations: Cabin and Gates
Branding during commercial breaks on free, live tv channels:
MSNBC, Bravo, Discovery, CNBC, HGTV, USA, FX, Fox News, TBS, CNN, ESPN and more.