Connected TV - CTV Detials

What is Connected TV?

What is Subscription Video On-Demand Services?

What is Connected TV?

Connected TV (CTV) is simply a television that connects to the internet and can stream digital video at a viewer’s convenience. Connected TV is a subset of over-the-top (OTT), which includes apps and services that don’t require subscriptions to traditional cable or pay-TV service. Connected TV (CTV) is accessed by apps and streamed over smart TVs, mobile, or OTT devices  


What is OTT?

What is Subscription Video On-Demand Services?

What is Connected TV?

OTT stands for "over the top" and refers to video content that is served over the traditional closed television system.

OTT advertising platforms deliver content using an internet connection as opposed to a cable or broadcast provider.


What is Subscription Video On-Demand Services?

What is Subscription Video On-Demand Services?

What is Subscription Video On-Demand Services?

Addressable TV allows advertisers to purchase audiences using household level profiling and segmentation to deliver

different TV ads tailored to different households watching the same program. This software sits inside the DVR (set top box), allowing the network provider to serve custom ads to the households. 


What Is Linear TV?

What Is Addressable TV?

What is Subscription Video On-Demand Services?

Linear/ Live TV is the traditional means of watching TV, in which a viewer watches a TV program on the channel it’s presented on at its scheduled time.

What Is Addressable TV?

What Is Addressable TV?

What Is Addressable TV?

Addressable TV allows advertisers to purchase audiences using household level profiling and segmentation to deliver

different TV ads tailored to different households watching the same program. This software sits inside the DVR (set top box), allowing the network provider to serve custom ads to the households. 


What Is On-Demand TV?

What Is Addressable TV?

What Is Addressable TV?

On-demand is also known as non-linear TV and refers to viewers selecting and watching content whenever they wish.

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Why use List2u.com Connected TV services?

- Access To OTT Cable Network Inventory 

- Access To Hulu Inventory Without Minimums

- Access To The Amazon Fire TV Inventory

- Ability to Target Audience Behavior

- Target By State, DMA, City Or Zip Code

- Connected TV Retargeting Capabilities

- Live, Detailed And Transparent Reporting

Streaming Services

HULU

Sling

Sling

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29 Million Subscribers

Sling

Sling

Sling

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3+ Million Subscribers

XUMO

Sling

Direct Now

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35 Million Smart TVs

Direct Now

Direct Now

Direct Now

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3+ Million Subscribers

Pluto

Direct Now

Samba TV

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20 Million Users

Samba TV

Direct Now

Samba TV

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30 Million TVs & Set Tops

On-Demand Cable Networks

Newsy

Discovery

Scripps

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Scripps

Discovery

Scripps

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Discovery

Discovery

Discovery

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A & E

Animal Planet

Discovery

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Raycom

Animal Planet

Animal Planet

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Animal Planet

Animal Planet

Animal Planet

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Streaming Devices

Amazon Fire TV

Amazon Fire TV

Amazon Fire TV

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Apple TV

Amazon Fire TV

Amazon Fire TV

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Play Station

Amazon Fire TV

Play Station

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Roku

Roku

Play Station

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TIVO

Roku

TIVO

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XBox

Roku

TIVO

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