Connected TV - CTV Detials

What is Connected TV?

Connected TV (CTV) is simply a television that connects to the internet and can stream digital video at a viewer’s convenience. Connected TV is a subset of over-the-top (OTT), which includes apps and services that don’t require subscriptions to traditional cable or pay-TV service. Connected TV (CTV) is accessed by apps and streamed over smart TVs, mobile, or OTT devices  


What is OTT?

OTT stands for "over the top" and refers to video content that is served over the traditional closed television system.

OTT advertising platforms deliver content using an internet connection as opposed to a cable or broadcast provider.


What is Subscription Video On-Demand Services?

Addressable TV allows advertisers to purchase audiences using household level profiling and segmentation to deliver

different TV ads tailored to different households watching the same program. This software sits inside the DVR (set top box), allowing the network provider to serve custom ads to the households. 


What Is Linear TV?

Linear/ Live TV is the traditional means of watching TV, in which a viewer watches a TV program on the channel it’s presented on at its scheduled time.

What Is Addressable TV?

Addressable TV allows advertisers to purchase audiences using household level profiling and segmentation to deliver

different TV ads tailored to different households watching the same program. This software sits inside the DVR (set top box), allowing the network provider to serve custom ads to the households. 


What Is On-Demand TV?

On-demand is also known as non-linear TV and refers to viewers selecting and watching content whenever they wish.

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Why use List2u.com Connected TV services?

- Access To OTT Cable Network Inventory 

- Access To Hulu Inventory Without Minimums

- Access To The Amazon Fire TV Inventory

- Ability to Target Audience Behavior

- Target By State, DMA, City Or Zip Code

- Connected TV Retargeting Capabilities

- Live, Detailed And Transparent Reporting

Streaming Services

HULU

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29 Million Subscribers

Sling

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3+ Million Subscribers

XUMO

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35 Million Smart TVs

Direct Now

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3+ Million Subscribers

Pluto

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20 Million Users

Samba TV

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30 Million TVs & Set Tops

On-Demand Cable Networks

Newsy

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Scripps

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Discovery

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A & E

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Raycom

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Animal Planet

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Streaming Devices

Amazon Fire TV

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Apple TV

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Play Station

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Roku

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TIVO

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XBox

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